Please read the below Role Profile to make sure you fully understand what is required for this role

UK Senior Data Analyst (Marketing Performance) - Ref: UK Senior Data Analyst (Marketing Performance)


Location
Maidenhead
Salary
Competitive
Job Advert

About WW:

 

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. To learn more about WW and jobs with a purpose, visit www.ww.com/uk/careers 


 

Mission: We inspire healthy habits for real life* 

*For people, families, communities, the world – for everyone.


 

Role Overview:

We are now looking for a talented Data Analyst to join our growing Analytics group to help drive a data-first culture across WW.   The data analyst will work closely with our Performance Marketing team, but is ultimately responsible for ensuring the entirety of the UK business becomes smarter and more strategic about how they use data.    With 5mm+ members logging food, activity, looking at recipes and interacting in a private social network, there are multiple billion actions that take place every month and can be mined in our data warehouse.  On a day to day basis you should expect that you are working in databases, writing queries, and pulling your own data.

In addition to helping with reporting and ad-hoc analytics, you will be looked to as someone who can contribute valuable ideas into the future opportunities of the team.  You are expected to be just as much a consultant as you are an analyst.  You should  strive to educate and influence the team you work on, starting from the data and bubbling it up to ideas and opportunities to execute against.   You will be expected to collaborate with other members of the Global Analytics team as well as your business stakeholders in the UK office.

 

Key Responsibilities:

  • Ensure local WW-UK data needs are met and data is leveraged more frequently.

  • Ensuring alignment with Global data strategy and taking a collaborative approach with them to make sure local WW requirements are met.

  • Leading all data analysis projects and insights to inform new and ongoing campaigns, ie Recency-Frequency-Value, Lifetime value, etc

  • Ability to leverage machine learning techniques like look alike modelling, propensity modelling, attribution modelling, etc. 

  • Using BigQuery and SQL to pull appropriate data across acquisition and ongoing engagement.

  • Using Looker and LookML to deliver centralized reporting, feeding into ongoing campaigns for improvement.

  • Coordinating data activity on an ongoing basis with key stakeholders.

  • Ensure a single integrated (customer 360) framework for evaluating performance of various performance marketing channels and teams including: social, digital and CRM teams (incorporating, where appropriate, social, search, digital and web data analysis).

  • Act as thought partner on all new initiatives.  Drive discussions based on data analysis and insight in order to steer programmes to constantly be optimized to exceed targets and KPI’s.

  • Help to set KPI’s in order to constantly measure, evolve and improve campaign and business success across WW.

  • Representing the data story to internal stakeholders to visualize how campaigns are performing and the learnings we are applying off the back of it.

  • Developing a deep understanding of our consumers through close partnership with Consumer Insights/CX and through coordinating with all data points, eg acquisition, social, retail etc.

  • Work with engineering and marketing, as appropriate, to help move WW towards a testing culture.  Ensure data analytics, insights and performance are used to constantly push, and exceed, set targets.

  • Drive learnings from the database and ensuring these are turned into real insights that are actioned upon in new and ongoing marketing campaigns (email, social, search and digital).

  • Building ROI models, propensity models and manage attribution with support from the Global Data Science Team.

  • Leverage a/b testing and help illuminate the true value (value of CRM) of our customers to internal stakeholders.

  • Build key relationships within our agency partners (ie data leads) and other suppliers (SAS, ESPs, Web, Social), as well as internal stakeholders (BI Teams, Retail Teams, Executive Level stakeholders).

 

Key Skills/Competencies:

 

  • 8+ years of analytics or quantitative experience in which you extracted meaningful insights from big datasets.

  • Some first hand, work experience with machine learning will be helpful (though building ML models is not your day to day job).

  • Experience with test design, KPI development and post campaign analysis.

  • Experience in management consulting / marketing agencies consulting / CRM / data consulting agencies / subscription or membership business a plus.

  • Experience with using BI tools.

  • Strong Knowledge of SQL is absolutely critical.  You will be expected to build your own datasets . You should be comfortable writing queries that are optimized for readability and performance. 

  • Well versed in data and technology and associated software and programmes to execute best in class reporting, modelling and analysis.

  • Experience of working with multiple external agencies.

  • Strong business acumen with the ability to ask the “right questions” of the data.

  • Ability to prioritise and manage multiple projects.

  • Able to demonstrate multi-element project management experience.

  • Experience in the data planning and insights that help develop and optimize marketing communications is a plus.

  • Email Marketing / Direct Marketing exposure is a plus.

  • Strategic and Planning experience.

  • Creative thinking and team player.

 

Impact Behaviors:

 

Our Organisational values and how we behave and have an impact on each other and our members, is something that is very important to us as a business.  The Behaviours we must embrace and the actions we must take in order to achieve a professional business. 

 

Below are behaviours we believe must happen, so we can maintain a happy healthy relationship with each other and our members:

 

Stay Curious: Approach situations with an open mind and explore things from different vantage points. Make the effort to look beyond the obvious, embrace new experiences and explore the unknown.

 

Win Together: Harness the power of our global network, embrace diversity, engage in meaningful collaboration and invest in each other`s success.

 

Act Boldly: Make our mark in the world. Focus on the exponential rather than the incremental. Dare to imagine what 10X could be and then create the plan to get there.

 

Make a Difference: Invest deeply in each other both personally and professionally. Act with empathy and be aware of the impact we can have on each other and the world.


 

Equal Opportunities & Diversity at WW

 

We love the fact that we’re all different and we encourage individuality; as a result WW

promotes a working environment in which diversity is recognised, valued and

encouraged. We acknowledge the multi-cultural and diverse nature of the UK. We are

committed to principles of fairness and mutual respect where everyone accepts the

concept of individual responsibility.

 

 

To find out more about how WW handles your personal data click here.

https://www.weightwatchers.com/uk/imprint

Job Description
UK_Senior_Data_Analyst_Marketing_Performance_Final.pdf
Closing Date
25/09/2020