Please read the below Role Profile to make sure you fully understand what is required for this role

Assistant Content Editor – 6-month FTC - Ref: Assistant Content Editor – 6-month FTC

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Key Responsibilities:


● Create unique, engaging and user-friendly content for articles, landing pages, the WW app, SEO and emails, using our in-house CMS.

● Take ownership of digital weekly content, liaising with our content agency and the WW global team to deliver seasonal, programme-specific and fully optimised articles supporting members on their wellbeing journey.

● Write headlines, captions and short paragraphs (usually to tight deadlines) to assist the Digital team and other teams across the business, as required.

● Localise and repurpose global content, tailoring tone of voice, assets and keywords to the UK market while ensuring accuracy, appeal and adherence to in-house WW brand guidelines.

● Build SEO-optimised articles and landing pages, taking end-to-end ownership of all copy and assets.

● Take ownership of subscriber site content and performance, using Google Analytics to guide content strategy.

● Liaise with the Campaign, Digital and Social teams to coordinate content calendars and align key messaging.

● Play a key role in the delivery of the online content strategy.

● Compile weekly reports highlighting key trends in the WW member community, including general programme feedback and engagement activity.

● Support Content Manager and SEO Content Manager with ad hoc content requests.

● Use Photoshop to optimise image assets, adhering to brand guidelines.

● Support Publishing & Content Manager by proofreading WW published materials, including magazine pages, cookbooks and programme materials.

● Help the Content team with administrative tasks such as (but not limited to) asset sourcing, raising POs, receiving invoices, liaising with our publishing partners on internal stock distribution.


Key Skills/Competencies:

● Have at least 2-3 years’ B2C online writing experience

● Impeccable copywriter with a strong grasp of grammar

● Meticulous attention to detail essential

● Ability to generate original ideas and develop first-class content that provokes engagement

● Ability to collaborate across wider teams to ensure alignment

● Adept with content management systems and Google Analytics, or a willingness to learn

● Ability to prioritise workload and work to tight deadlines

● Ability to adapt tone of voice according to WW style guide

● Excellent time management and organisation skills

● Ability to use Photoshop advantageous

● Writing experience in health & wellbeing sector desirable


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